Sandbox ML Online 04 - Andrea Barchiesi
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Biography
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Electronic engineer, Andrea Barchiesi began his career at Accenture in 1998, where he dealt with technological, organizational, and strategic consulting for client companies[1]. In 2004, he founded Reputation Manager, a company specialized in the analysis, management, and construction of the online reputation of companies, brands, institutions, and public figures, defining the foundations of Reputational Engineering[2].
In 2013, he launched the first Italian Master in Reputation Management in collaboration with IULM University [3][4]. From 2013 to 2017, he served as Digital Consultant for the Ministry of Health. Since 2015, he has been a member of the Communication Steering Committee for AGENAS - National Agency for Regional Health Services. Since 2016, he has been responsible on behalf of Co.Re.Com. Lombardy for the technical development of the activities offered by the “Help Web Reputation Desk for Youth” and the informational and training interventions aimed at students, parents, and teachers of secondary schools in Lombardy[5]. He led the similar project for Co.Re.Com Abruzzo from 2017 to 2019 [6][7] and for Co.Re.Com Veneto since 2019.
Since 2017, he has been responsible on behalf of the Ministry of Health for the design, technical development, and management of the “Fake Content Mitigation” project to directly combat false information online regarding citizens' health[8].
In 2018, he co-founded Reputation Science with Auro Palomba, assuming the role of CEO[9][10].
A lecturer in Master's and university courses, Andrea Barchiesi collaborates with various national newspapers. Since 2016, he has been curating the monthly column “Spiaggia libera” on Prima Comunicazione, providing analysis and insights on digital issues and their impact on social changes and communication [11]. Since 2018, he has also been a contributor to L’Economia - Corriere della Sera, where he curates a monthly space dedicated to “Top Manager Reputation,” the first permanent observatory on the online reputation of Top Managers in Italy[12].
Recognitions
In 2011, he was awarded the National Innovation Award by President Giorgio Napolitano[13].
In 2018, he was awarded the Adriano Olivetti Prize[14].
Publications
- Andrea Barchiesi, Felix Sagrillo, WEB INTELLIGENCE & PSYCHOLINGUISTICS. The hidden emotional dimension of online language applied to marketing and communication, Franco Angeli Edizioni, 2912, 2012, ISBN 9788820410308.
- Andrea Barchiesi, The Temptation of Oblivion. Do you want to suffer or build your digital identity?, Franco Angeli, 2015, ISBN 978-88-917-2551-6.
- Edited by Ivo Ferrario Contributions by Andrea Barchiesi, Paolo Buccirossi, Stefano Previti, Flaviano Sanzar, Brand, Internet, and combating misinformation. Protecting the Brand, facing the crisis, quantifying the damage (PDF), Centromarca, 2019.
- Andrea Barchiesi, Stefano Previti, Flaviano Sanzari, Web reputation and online corporate identity: protection tools, Giuffrè, 2019, 2019, ISBN 9788828815471.
Notes
- ↑ Andrea Barchiesi, su informazionesenzafiltro.it.
- ↑ Reputational engineering: how to build the digital identity of the brand - Centromarca, su centromarca.it.
- ↑ IULM and Reputation Manager launch the first Master in Reputation Management, su media2000.it.
- ↑ The master to build yourself is coming - La Stampa, su lastampa.it.
- ↑ Cyberbullying and web fears, a desk for young people, su avvenire.it.
- ↑ Web fears, a Web Reputation desk arrives for young people. How it works - Askanews, su askanews.it.
- ↑ Web reputation: the new desk of Co.Re.Com Abruzzo, Lazio, and Marche., su key4biz.it.
- ↑ Only technology against fake news. Barchiesi, CEO of Reputation Science, talks about 'Fake content mitigation' to intervene surgically - Primaonline, su primaonline.it.
- ↑ Reputation Science is born, a joint venture between Community Group of Palomba and Reputation Manager of Barchiesi - Primaonline, su primaonline.it.
- ↑ Community Group and Reputation Manager create Reputation Science, su dailyonline.it.
- ↑ Andrea Barchiesi, Author at Primaonline, su primaonline.it.
- ↑ Descalzi, Del Fante, and Donnarumma rise. The ranking of 'reputation' among Italian managers recorded online in March - Corriere.it, su corriere.it.
- ↑ UNIVPM - Press release: Napolitano crowns Andrea Barchiesi for applied research in advanced tertiary: a sort of "Inspector of the Network", su univpm.it.
- ↑ A Reputation Manager receives the Adriano Olivetti Prize from the Italian Association of Trainers for the category of Professional Trainers - Primaonline, su primaonline.it.
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External Links
- Pages with images
Ancona
CEO
Milan
Born on 03/04
Born in 1971
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